Baker Hughes

Baker Hughes engaged us as ongoing design support for their OFSE team, covering internal communications, external communications and marketing. We were on hand to assist whenever the occasion arose – always working within the Baker Hughes brand framework and with sign-off from the brand team.

This isn't a single project. It's an ongoing creative partnership spanning five-plus years, covering infographics, social assets, exhibition collateral, motion graphics, interactive experiences and 3D work. I personally designed around a third of the work featured here, and organised and directed the remainder produced by the wider studio team.

Graphic Design & Data Visualisation

Graphic design and data visualisation are at the core of what we do – we've been helping brands tell their stories visually since 2010. For Baker Hughes, that's meant a wide and constant stream of communications collateral: branded templates, formatted reports, social graphics, one-pagers and everything in between.

Infographics

Baker Hughes operates in a technically complex industry, and a significant portion of the work involves making that complexity legible. We produce data visualisations, process diagrams and explainer graphics for both technical and commercial audiences – translating engineering concepts and performance data into clear, compelling visuals for reports, presentations and digital platforms.

Exhibition & Promotion Collateral

We produced a wide range of collateral for Baker Hughes exhibitions including OTC, ADIPEC and Offshore Europe – from large-format display graphics and banner systems through to datasheets and event-specific promotional materials.

Video

We produce a wide range of video assets for Baker Hughes – from 2D animated explainers through 3D animation to broadcast-quality content utilising real-world filmed and stock footage. Much of this work can be found on the Baker Hughes YouTube channel.

Interactive – Solutions Fair

A full digital environment acting as a content hub for all information relating to Subsea Connect. The experience holds infographics, static graphics, videos, further interactive digital experiences and a VR environment – all explorable via the interactive graphic interface, and indexed and searchable via the navigation bar.

3D Modelling & Animation

Our capabilities extend to 3D modelling and animation, including utilisation of existing models where available. Work ranges from technical product visualisation built from supplied reference imagery, through to detailed animations of mechanical workings for sales and marketing use.